Creation

CREATING THE PERFECT EQUIVALENT

Before entering the Chinese market with your trademark, it is crucial to create a perfect Chinese equivalent for it. An expert task, now covered by Thomson CompuMark.

The perfect Chinese equivalent will maintain and even strengthen the standing tradition of your trademark. Given the unique characteristics of the Chinese language, this creation should preferably be done by trademark, marketing and linguistic professionals.

Thomson CompuMark offers a new tailored solution for China. Our local experts will create a Chinese version of your trademark that at the same time refers to the qualities of the product. On top of that, the created equivalent will also be checked on its availability in the market.