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Connotation Check
Image: Language Connotation Check

Identify possible negative connotations associated with names that may be introduced into foreign and domestic markets. Uncover foreign and non-English meanings of a name, and ensure names selected for use and/or trademark protection are culturally appropriate.

PRODUCT DETAILS

  • Manage risk: Trained local linguists provide a summary of findings, including dictionary meanings, pronunciation issues, potential meanings and associations, and an opinion regarding the appropriateness of the name and how the name is likely to be received.
  • Guard against negative or unanticipated associations: Connotation Check can help you predict how a name or trademark will be interpreted. For example, a Connotation Check for the name TINDRA in Japan may reveal that the local pronunciation, "tin-dora," may be associated with a particular type of Japanese sweet called "dorayaki."

COVERAGE / SOURCES

Select an individual country or choose from several package options.

  • Argentina
  • Australia
  • Brazil
  • Canada (English)
  • Canada (French)
  • Chile
  • China/Hong Kong (Cantonese)
  • China (Mandarin)
  • Colombia
  • Denmark
  • Egypt
  • England
  • Estonia
  • Finland
  • France
  • Germany
  • Greece
  • Italy
  • Japan
  • Latvia
  • Lithuania
  • Mexico
  • Netherlands
  • New Zealand
  • Norway
  • Poland
  • Portugal
  • Russia
  • Saudi Arabia
  • Singapore (Min Chinese)
  • South Korea
  • Spain
  • Sweden
  • Taiwan (Mandarin)
  • United States
  • Venezuela
  • Yemen

Available regional packages:
  • E.U. Regional Package
  • NAFTA Package
  • South America Regional Package
  • Americas Regional Package
  • Scandinavia Regional Package
  • Baltic

Please contact us to discuss ways a connotation check could be useful to your firm or company.


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