Connotation Check

Identify possible negative connotations associated with names that may be introduced into foreign and domestic markets. Uncover foreign and non-English meanings of a name, and ensure names selected for use and/or trademark protection are culturally appropriate.

PRODUCT DETAILS

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• Manage risk: Trained local linguists provide a summary of findings, including dictionary meanings, pronunciation issues, potential meanings and associations, and an opinion regarding the appropriateness of the name and how the name is likely to be received.
• Guard against negative or unanticipated associations: Connotation Check can help you predict how a name or trademark will be interpreted. For example, a Connotation Check for the name TINDRA in Japan may reveal that the local pronunciation, "tin-dora," may be associated with a particular type of Japanese sweet called "dorayaki."

COVERAGE / SOURCES
Select an individual country or choose from several package options.

Argentina Australia Brazil Canada (English) Canada (French) Chile China/Hong Kong (Cantonese) China (Mandarin) Colombia Denmark Egypt England Estonia Finland France Germany Greece Italy

Japan Latvia Lithuania Mexico Netherlands New Zealand Norway Poland Portugal Russia Saudi Arabia Singapore (Min Chinese) South Korea Spain Sweden Taiwan (Mandarin) United States Venezuela Yemen

Available regional packages:

• E.U. Regional Package
• NAFTA Package
• South America Regional Package
• Americas Regional Package
• Scandinavia Regional Package
• Baltic

Please contact us to discuss ways a connotation check could be useful to your firm or company.